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Naming & branding for digital bank
Introducing new federal digital bank for entrepreneurs, for those who are not building big businesses, but using Russian colloquial language are doing "delo" (from Russian "дело" — work of life, more than just occupation or job). Read moreClose
Delo for micro and small businesses is about passion, love, drive, neverending doing, something very close to entrepreneurs hearts. When you’re doing delo, you’re swiping your toggle button to "delo" mode.