It was a surprise to get a call from your client with the words “Hey, we have bought a football club, & want to do full rebranding & naming with you”. Previous project with the guys — NOAH, was created as a house of brands, allowing different businesses to fit in.
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Still we were afraid, that such a specific entity as a football club needs its own identity & freedom. So after a few attempts of playing with Armenian naming, we got back to NOAH, adding FC for category attribution. The style blossomed, thus having its roots in NOAH identity. Take a look.
