Sometimes you just have to go with functional solution. We had four different concepts of style for the project, but went on with the most simple one. Reason for it — great number of communication formats, limited project timing & guidelines usage. Read moreClose
That's why for the contest of new airport names we had pattern & huge logo as core of style. Eliminating additional problem of low quality imagery content, guide was pretty strict & direct to deliver a controllable style over the project lifetime and lots of companies all over Russia using it.