JAMI is one of the top Russian digital communication agencies. JAMI data strategists every week used to present new best digital cases on internal agency meeting called Digital Update. Read moreClose
Aiming to expand beyond agency and become a product for client’s marketing and a contributor to PR JAMI image, it was decided to launch Update 2.0, including workshops every 2 weeks opened for all market specialists as well as public Telegram channel. We were invited to rebrand Digital Update through the lens of distinctive positioning, naming and identity.