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Action travel startup branding
Surfvan is an action travel startup from Russia. First impressions of our dialogue were quite scary. Brand had a great ambition, almost leading the category, but the focus & business directions were blurred by owners perception and lots of unsorted data. Read moreClose
And the task for agency was facelifting the brand, without harming the character they had.
We couldn't make it without ruining everything. After few strategic sessions brŠ°nd ambitions were lifted up, product strategy renewed and a vision of full rebranding came clear.