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Great names of Russia
National contest branding
Sometimes you just have to go with functional solution. We had four different concepts of style for the project, but went on with the most simple one. Reason for it — great number of communication formats, limited project timing & guidelines usage. Read moreClose
That's why for the contest of new airport names we had pattern & huge logo as core of style. Eliminating additional problem of low quality imagery content, guide was pretty strict & direct to deliver a controllable style over the project lifetime and lots of companies all over Russia using it.